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Campaign In A Box Programs

RLE is pleased to provide our partners with turnkey marketing campaigns designed to drive sales pipeline for your representatives with minimal effort on your marketing team’s part.  We support and encourage your use of these Campaign in a Box (CIAB) programs.

Any time you use a CIAB Program, our suggestion would be to leverage the email, social media, web banner, and signature block copy to promote the presentation and track downloads either with web tools or a registration page. Your sales team can then follow up with interested viewers and press home the importance of monitoring equipment.

Below is a complete collection of RLE’s CIAB Programs.

Spot Detectors CIAB

This program revolves around our SeaHawk Spot Detectors – when you know where intrusive water will go, an inexpensive spot detector can save your assets.

CIAB - Spot Detectors Slider

  1. The Campaign Overview outlines a simple premium content download campaign designed to start conversations between potential customers and your representative. Please note that anything highlighted on this document will require your attention before deploying. The document includes:
    • Web site content
    • Social media content
    • Landing page copy
    • Email copy
    • Sales team talking points
  2. The header image can be downloaded here. To download the image, view the image, right click and select Save Image As:

Leak Detection – Seeing is Believing CIAB

This program revolves around our rapid leak detection video. Sometimes it’s difficult to explain to people just how responsive our sensing cable is. This video shows viewers how little water it takes to generate an alarm, and how quickly that alarm is annunciated. Seeing is believing!

  1. The Campaign Overview – Leak Detection Video PDF which outlines a simple premium content download campaign designed to start conversations between potential customers and your representative. Please note that anything highlighted on this PDF will require your attention before deploying. The PDF includes:
    • Web site content
    • Social media content
    • Landing page copy
    • Email copy
    • Sales team talking points
  2. The RLE Believes Seconds Matter – Leak Detection Video which can be shared freely.

IFMA WW Presentation CIAB

This program revolves around our presentation given at the IFMA World Workplace conference in September 2014, designed to help critical space managers make a case for implementing monitoring equipment to their senior management team during the budgeting discussion.

  1. The Campaign Overview PDF which outlines a simple premium content download campaign designed to start conversations between potential customers and your representative. Please note that anything highlighted on this PDF will require your attention before deploying. The PDF includes:
    • Web site content
    • Social media content
    • Signature block text
    • Landing page copy
    • Email copy
    • Sales team talking points
  2. The PDF of the presentation which can be given away freely.

IFMA Research Report CIAB

This program revolves around our High Stakes Business research report, done in partnership with IFMA.

IFMAreportsliderCIAB

  1. The Campaign Overview PDF which outlines a simple premium content download campaign designed to start conversations between potential customers and your representative. Please note that anything highlighted on this PDF will require your attention before deploying. The PDF includes:
    • Web site content
    • Social media content
    • Email copy
    • Sales team talking points
  2. The research report Executive Summary and the Full Report, which can be given away freely.
  3. A research report slider image for use on your website.

Leak Detection Checklist CIAB

This program emphasizes our Leak Detection Checklist, designed to help users identify areas in their facilities that would benefit from leak detection.

checklistsliderwithtext

  1. The Campaign Overview PDF which outlines a simple premium content download campaign designed to start conversations between potential customers and your representative. Please note that anything highlighted on this PDF will require your attention before deploying. The PDF includes:
    • Web site content
    • Social media content
    • Email copy
    • Sales team talking points
  2. The PDF of the checklist which can be given away freely.
  3. A checklist slider image for use on your website.

A Great RLE Presence on Your Site

If you’re using a CIAB, you’ll also want to ensure you’re representing RLE well on your website. If you’re working to draw customers to your site, you’ll want to make sure they receive the information they’re expecting when they get there!

Here are some tips to help you maximize the RLE presence on your website.

Thank you once again for your marketing efforts on behalf of RLE. If you have any questions or suggestions please contact our Marketing department.

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